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Workflow4 min read

How to Prepare Images for the Web Without Losing Quality

A simple workflow for resizing, choosing formats, compressing, and checking final images before publishing them online.

The best web image workflow starts before compression. First decide where the image will appear, then resize it to the actual layout dimensions instead of uploading a huge original and hoping the browser handles it.

Next, choose the format based on the content. Photos usually work well as WebP, AVIF, or JPG, transparent graphics often need PNG or WebP, and source files like HEIC should be converted only into the version you need for publishing.

Compression should be the final pass. Check the image at the size users will actually see it, compare the result against the original, and keep a high-quality source file so you can export again later without quality stacking up.

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