What Is AVIF and When Should You Export Images With It?
A practical guide to using AVIF for smaller modern web images while keeping WebP, JPG, and PNG fallbacks in mind.
AVIF is a modern image format built for strong compression. In many photo-heavy web layouts, it can keep the image visually clean while reducing file size more than older JPG exports.
It is best used when your audience is on modern browsers or when your site can provide a fallback. AVIF is great for hero images, product photography, and rich visuals, but JPG and WebP still matter for broad compatibility and social sharing.
A sensible workflow is to keep your original source, export AVIF for modern web delivery, export WebP or JPG as a fallback, and compare the result at the actual display size instead of judging only at full zoom.
Want to export an image as AVIF?
Try Lumli Convert to upload AVIF inputs and export AVIF, WebP, PNG, JPG, or SVG directly in your browser.
Try Lumli Convert